DIGITAL STRATEGY

Forecast your business and achieve your success.

At Beseen, we have a cross-functional team with substantial leadership, IT, and marketing experience who will provide you with a developed strategy for maximizing the commercial value of data assets and technology-focused projects.

Framework

Our 6-step approach for Digital Strategy

1

2

3

4

5

6

Create brand story

Define your goals

Develop Audience Personas

Identify key channels

Develop a content strategy

Implement and analyze

Create brand story

We create a clear shot statement for your audience to review that describes who you are and what they can expect and experience from your company.

Define your goals

Our team develops SMART goals which would be scalable, measurable, attainable, relevant and in line with a Timeline.

Develop Audience Personas

we create a complete persona that contains the person’s background, career, values, goals, reservations, and decision-making tendencies to gain an accurate detail of your audience.

Identify key channels

This is where we begin to dive into the details of digital strategy. There are several social and digital avenues available. We examine all channels and match each of your target audiences to the platforms that these groups prefer. Then, on your route map, overlay these engagement channels.

Develop a content strategy

Generate a content strategy backdrop by sketching the content kinds that would be appropriate for each of your target groups and classifying them accordingly.

Implement and analyze

To ensure that execution is meeting expectations We propose doing quarterly strategic reviews to ensure that all stakeholders are kept up to date , any course corrections that are needed are addressed and implemented on time.

Create brand story

We create a clear shot statement for your audience to review that describes who you are and what they can expect and experience from your company.

Framework

Our 6-step approach for Digital Strategy

1

2

3

4

5

6

Create brand story

We create a clear shot statement for your audience to review that describes who you are and what they can expect and experience from your company.

Define your goals

Our team develops a SMART goals which would be scalable , measurable , attainable , relevant and in line with a Timeline

Develop Audience Personas

we create a complete persona that contains the person’s background, career, values, goals, reservations, and decision-making tendencies to gain an accurate detail of your audience

Develop Audience Personas

we create a complete persona that contains the person’s background, career, values, goals, reservations, and decision-making tendencies to gain an accurate detail of your audience

Identify key channels

This is where we begin to dive into the details of digital strategy. There are several social and digital avenues available. We examine all channels and match each of your target audiences to the platforms that these groups prefer. Then, on your route map, overlay these engagement channels.

Develop a content strategy

Generate a content strategy backdrop by sketching the content kinds that would be appropriate for each of your target groups and classifying them accordingly.

Implement and analyze

To ensure that execution is meeting expectations We propose doing quarterly strategic reviews to ensure that all stakeholders are kept up to date , any course corrections that are needed are addressed and implemented on time.

Contact for Quick custom quote

Contact for Quick custom quote

Address

Marketing agency in Wattala, Sri Lanka.